Worried dual pricing will offend your customers? It won’t. Learn why offering cash discounts and card pricing is legal, smart, and widely accepted—plus tips to implement it without hurting your brand or customer experience.
Discover how dual pricing—offering different prices for cash and card payments—is now legal nationwide. Learn how smart merchants reduce credit card fees the right way and stay 100% compliant with federal law and card brand rules.
Discover the key differences between dual pricing, cash discounting, and surcharging. Learn how gas stations have used cash vs. card pricing for decades, how laws have changed, and which states don’t allow surcharging. Find the best program to eliminate credit card fees.